Speaking Engagements

Why speak?
Public service comes to mind immediately. The sharing of knowledge and wisdom. Visibility. Affirming expertise. Peer recognition. Honing presentation skills. Brand image. New clients. Exposure in general. Why speak? - Why not?

 

How can WinSpin help?
Working together we can decide on where to speak, the why, and the what. Mendell’s talent for shaping the application submissions remains key to her client’s success in attaining speaking engagements. Her personal contacts and the trust she has built with conference coordinators, along with her reputation in the A/E community helps to pave the way.


How much time will speaking at conferences take?

We develop a plan to identify low hanging fruit that corresponds to your available time -- opportunities as well as stretch goals. We set up a marketing plan that clearly lists conferences, their dates, and the results that can be expected after you speak. Together we work to submit proposals, we work to prepare for the event, and we work afterwards to take full advantage of the contacts and networking.


Invite Marilynn To Speak


“I enjoyed all the courses but one course in particular; 12 keys for a Successful business instructed by Professor Marilynn Mendell turned out to be instrumental to helping me settle down in the country. I learned skills that have enabled me tackle real life problems.

I really feel it should be made available for all disciplines on the campus as the course transcends real estate as a business and cuts across very many other facets of business that people will find helpful.”

Asiwaju Kehinde



Great 2015 Georgetown Class with fabulous guest speaker Dan Feil, AIA




“I wanted to thank you for your participation in the AIA national convention. Your seminar was terrific and it left me wanting to dig deeper, learn more and fully ‘own’ your advice regarding business development, networking, etc. I want to confess that I was tired on Friday evening and reluctant to show up for your 6:00pm seminar that I had signed up for. I decided I’d at least drop by and see if it seemed worthwhile…within the first few minutes, I was engrossed, so much so that I texted a friend in another seminar and told him I’d found a winner and he should come on over if he wasn’t liking the one he was in. (He came over and enjoyed too!) I look forward to learning more about you and perhaps we’ll have the occasion to talk at some point in the future.”

Tony Martin, AIA
Architectural Design Leader
Woolpert


AIA Buffalo/WNY | 2014 Integrated Marketing by Marilynn Mendell


AIA Buffalo/WNY | 2014 Integrated Marketing by Marilynn Mendell



Marvelous Georgetown students fall 2014 with guest speaker Bob Murphy, MRP Realty


Marvelous Georgetown students fall 2014 with guest speaker Bob Murphy, MRP Realty



Howard University Guest Speaker, Marilynn Mendell


Professor Mendell with her illustrious Georgetown Class of 2012





Marilynn with Professor Barbara Laurie and her senior architectural students at Howard University where Marilynn was a guest speaker.



“Hi Marilynn,

I wanted to let you know that I just ordered your book, Elbow Grease + Chicken Fat. I am very excited to read it!

Just a quick update on my life. I am taking a break from Georgetown University and moved back to Austin, Texas to pursuit a different angle of Real Estate, which is working as a Real Estate Agent.

So far it has been going well. I sold my first listing about two weeks ago and helped out a couple of renters.

I am also in talks with a friend to open up a restaurant/coffee,wine, and beer lounge. I hope that really happens (given we don't have much money to work with).

"Marilynn Mendell is one of the most influential and inspiring individuals that I had a chance to connect with in DC. She was an instructor of mine at Georgetown University. She asked us to wear suits to class. I was given a frumpy suit from a friend and wore it with a lack of confidence.This was my first suit to wear besides my rental from High School Prom and the rental for my brother's wedding. Marilynn and I had a quick conversation about "Getting Started Somewhere". That little conversation left a huge impact and started building a more confident me. I am very excited to read Elbow Grease + Chicken Fat. http://www.winspincic.com/book.php"

I posted the above on my Facebook and LinkedIn. Just in case I've never communicated the impact you have had on my life. Basically a little chat in the elevator after class has helped me to this day as I continue to challenge myself.

Have a Happy Thanksgiving, Merry Christmas, overall Happy Holidays!”

Sincerely,

Antonio Godoy, Real Estate Agent
Mary Fields Realty



“I am writing to extend my gratitude for the knowledge you have given me in the brief hour of your seminar. I was also hoping the HDD could be added to your mailing list because we would love to have more information on your services and other helpful tips for growing our business…And I have to say that since I left your seminar I can not think of anyone better to help [expand our company] when the time comes. Thank you for your time.”

Sincerely,

Eydie Voss
Allied Member ASID
Hart-Davidson Designs
Project Manager





A Small Amount of Coaching is Sometimes Necessary.








Georgetown University students.






Georgetown University Fall 2013


Leading the Charge for New Business



Best Thank you from Mark Posey, a student of mine at Georgetown University 2012






Speaking Engagements:

  • AIA Rochester NY Emerging Professionals: "To Market the Firm-Market Yourself", October 18, 2017
    Rochester, NY
    "Improving how you interact with clients, follow trends, stay informed, collect data & get organized, practice ethical leadership, and improve etiquette skills directly influences personal & firm success."

  • Design DC AIA, October 3, 2017
    Washington, DC
    "Growth Strategy Beyond the Cliff; Rebound During Hard Times or Just Get Better at Running a Business."

  • NeoCon National, June 13, 2017
    Chicago, Illinois
    "An Accountant, a Lawyer, and a Marketing Expert…Provide Sage Advice as Experienced Professionals to Help You Start or Grow a Successful Enterprise."

  • AIA WNY Emerging Professionals: "How to Build a Brand from Scratch", October 1, 2016
    Buffalo, NY
    "A Foundation Full of Case Studies That Provides a Structure for Successful Visibility"

  • Winchester Rotary: "Build a Business and a Brand", September 15, 2016
    Winchester, Virginia

  • Georgetown University, Fall 2016
    Washington, DC
    "12 Keys to Successful Business Practice" serving as Adjunct Professor
    http://scs.georgetown.edu/courses/3255/12-keys-to-successful-business-practice?ref=schedule&year=2014&term=Fall


  • AIA Design DC Conference: “How to Build a Brand from Scratch", August 25, 2016
    Washington, DC
    A Foundation Full of Case Studies That Provides a Structure for Successful Visibility
    http://aiadc.com/designdc/education-sessions


  • Washington-Lewis Chapter DAR: “How to Document a Legacy Collection for Posterity”, April 12, 2016
  • Fredericksburg Virginia

  • Jay Massad YMCA Annual Campaign Conference: “Success in Business & Life", March 1, 2016
    RappahannockArea, Virginia
    Keynote Speaker: How Incorporating Change, Giving & Appreciation Will Drive Success


  • AAUW District 2 NYS Conference: “Women Rising Out of Poverty as Entrepreneurs", October 17, 2015
    Bath Branch, New York
    Keynote Speaker: Most Things Can Be Learned. We Are Born a Blank Slate.


  • Georgetown University, Fall 2015
    Washington, DC
    "12 Keys to Successful Business Practice" serving as Adjunct Professor
    http://scs.georgetown.edu/courses/3255/12-keys-to-successful-business-practice?ref=schedule&year=2014&term=Fall


  • Chamber Network of Enterprising Women,
    September 15, 2015

    Fredericksburg, Virginia
    Guest Speaker: How to Start a Business and Evolve as You Go!


  • North Stafford Rotary, August 11, 2015
    Stafford, Virginia
    Guest Speaker: Elbow Grease + Chicken Fat: Business Advice That Sticks to Your Ribs
    http://www.northstaffordrotary.org/


  • NeoCon, June 17, 2015
    Chicago, Illinois
    "The Umbrella Approach to Marketing & Business Development: Win More with Less"


  • UMW Leadership Colloquium, May 19, 2015 5:30pm
    Fredericksburg, Virginia
    Guest Speaker: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs
    http://www.umw.edu/lcpw/quarterly-networking-events/


  • Mount Vernon, March 19, 2014
    Mt Vernon, Virginia
    Guest Speaker: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs


  • LightFair International Conference May 5-7 2015
    New York, NY
    "Winning More Work & Gaining Brand Visibility"
    http://www.lightfair.com/lightfair/V40/


  • Capitol Chapter, NSDAR December 13, 2014
    Washington, DC
    Book Signing: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs


  • Washington Lewis Chapter, NSDAR December 9, 2014
    Fredericksburg, Virginia
    Book Signing: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs


  • Wallace Library, November 15, 2014 1-4pm
    Fredericksburg, Virginia
    Book Signing: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs


  • Talking Leaves Books, November 9, 2014 4-6pm
    951 Elmwood Ave., Buffalo, New York
    Book Signing: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs


  • University at Buffalo, November 8, 2014
    Buffalo, NY “Integrated Marketing Produces the Largest Results for Small Firms" AIA Buffalo & Department of Architecture and Planning at the University at Buffalo, AIA CEU Course
    http://ap.buffalo.edu/


  • England Run Library, October 20, 2014 10:00am-1:00pm
    Fredericksburg, Virginia
    Book Signing: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs


  • Salem Church Library, October 20, 2014 5:00pm-8:00pm
    Fredericksburg, Virginia
    Book Signing: Elbow Grease + Chicken Fat:Business Advice that Sticks to Your Ribs


  • Georgetown University, Fall 2014
    Washington, DC "12 Keys to Successful Business Practice" serving as Adjunct Professor
    http://scs.georgetown.edu/courses/3255/12-keys-to-successful-business-practice?ref=schedule&year=2014&term=Fall


  • AIA National Convention, Chicago, Illinois, June 2014
    "Change Management: How a Company Transforms to Gain New Business"
    http://convention.aia.org/event/convention-home.aspx


  • Architecture Boston Expo, November 21, 2013
    Boston, MA “Architectural Photography: Shoot Your Project and Get Published” with Anice Hoachlander
    http://www.abexpo.com


  • George Mason University, November 1st & 8th , 2013
    Fairfax, VA “ Business Development: 5 Key Principles”
    http://som.gmu.edu/realestate/workshops/


  • WPA (Washington Project for the Arts), September 19, 2013
    "Working the Room: How to Network Effectively and Sell Your Art"

    http://wpadc.org/working-the-room/



  • Georgetown University,Fall 2013
    Washington, DC "Leading the Charge to New Business" serving as Adjunct Professor

    http://scs.georgetown.edu/departments/13/master-of-professional-studies-in-real-estate/faculty-bio.cfm?a=a&fId=168679



  • NYU-DC, August 30,2013
    Washington, DC "How to Navigate from Elevator Pitches to Social Media"


  • KCCT Architects, July 9, 2013
    Washington, DC "Improve Interview Skills" AIA CEU Course


  • AIA National Convention, Denver, Colorado, June 21, 2013
    "Leading the Charge! 10 Essential Steps to Business Development" Live video feed of presentation, 10:30 am, June 22


  • NeoCon, Chicago, Illinois, June 10, 2013
    "Leading the Charge for New Business: 5 Essential Steps to Business Development"


  • Georgetown University, Washington, DC Adjunct Professor Spring 2013
    Business Development for Residential and Commercial Real Estate


  • NYU-DC, January 31, 2013
    Washington, DC "How to Navigate from Elevator Pitches to Social Media"


  • Hickok Cole Architects, October 10, 2012
    AIA CEU Course, “Professional Practice: Business Etiquette”


  • RAND Construction Corporation, Alexandria, Virginia, July 31, 2012

    "Today's Networking: How to Navigate from Elevator Pitches to Social Media"


  • NEO CON, Chicago, June 11, 2012

    The Win-Win Promotional Campaign Advantage" with Noel Carson


  • Georgetown University, Washington, DC Adjunct Professor Spring 2012

    "Business Development for Residential and Commercial Real Estate" With Tom Daley


  • Howard University, Washington, DC April 4, 2012

    "Chickenman: From the Beginning. A basics of Marketing, PR, and Business Development."


  • KCCT Architects, Washington, DC, October 13, 2011

    “Today’s Networking: How to Navigate from Elevator Pitches to Social Media”


  • Society for Marketing Professional Services (SMPS), Virginia Chapter, August 11, 2011 Summer Social

    “Today’s Networking: How to Navigate from Elevator Pitches to Social Media”


  • Hickok Cole Architects, August 3, 2011

    AIA CEU Course, “Today’s Networking: How to Navigate from Elevator Pitches to Social Media”


  • DCBIA, DLD Foundations Lunch Series, June 14, 2011

    Washington, DC "Today's Networking: How to Navigate from
    Elevator Pitches to Social Media"


  • Howard University, Washington, DC, April 4, 2011

    Washington, DC , “Chickenman: From the Beginning. A basics of Marketing, PR, and Business Development.”


  • Hickok Cole Architects, February 23, 2011
    AIA CEU course, "Professional Practice: Formal Business Event Etiquette"

  • Hickok Cole Architects, December 16, 2010
    AIA CEU course,  "Stop Writing in Code: Translating Architect Speak (Klingon) into English"

  • NEO CON East, October 28, 2010
    Co-presented with Sarah Barr
    Baltimore, Maryland, “3 Ways to Strategically Market Out of a
    Recession – Back to Basics”

  • Zweig White, September 1, 2010
    Webinar, “How to Stay Ahead in a Down Market.”

  • AIA Design DC, August 4, 2010
    Washington, DC "Marketing Before the 1st Sketch: A Case Study of Blackboard, Inc." co-presented with Sean Wayne

  • AIA Design DC, July 15, 2009
    Washington, DC “ Stories that Help Leaders Win”

  • AIA Design DC, July 14, 2009
    Washington, DC "Is Fellowship Your Future?" co-presented with Kathryn Prigmore

  • AIA DC Chapter May 14, 2009
    Washington, DC "Marketing in a Challenging Economy", co-presented with Michelle Honey

  • Public TV Rotary Times Interview March 31, 2009

  • 24th Annual Build Boston, November 19, 2008
    Boston, MA, Marketing for a Very Small Firm: Twenty Steps to Realize Your Goals"

  • AIA CEU, September 24, 2008
    Washington, DC, "Get the Most Out of Product Sales Reps"

  • Garden Writers Association 60th Annual Symposium, September 21, 2008
    Portland, OR, "The Everywhere Approach to Building a Brand or Changing an Image"

  • AIA Design DC, July 9, 2008
    Washington, DC, “The Way to FAIA”, co-presented with Kathryn Prigmore

  • AIA Design DC, July 8, 2008
    Washington, DC, “Marketing for a Very Small Firm”

  • NEO CON Chicago, June10, 2008
    Chicago, IL, “ How To Help The Client And Increase Sales”

  • Zweig White, Marketing Summit, April 2008
    Coral Gables, FL, “Small Firms Can Market & Brand Like Big Firms on a Small Budget Using Charts, Budgets, and Inexpensive Tools That are Readily Available”

  • SMPS South East Regional Conference, March 2008
    Birmingham, AL, “Everywhere Approach to Marketing”

  • NEO CON East, October 2007
    Baltimore, MD, “Re-Branding Your Firm” co-presented with Sarah Barr

  • AIA CEU, August 2007
    Washington, DC, “Chickenman Approach to Marketing”

  • AIA Design DC, July 2007
    Washington, DC, “The Chickenman Approach to Marketing”

  • AIA Design DC, July 2007
    Washington, DC, “The Way to FAIA” co-presented with Kathryn Prigmore

  • Zweig White, Marketing Summit, March 2007
    Las Vegas, NV, Keynote Speaker: “The Chickenman Approach to Marketing”

  • Washington Women in PR, 2006
    Washington, DC, Nominated Woman of the Year Speech “Start with Nothing and Fulfill Your Dreams”

  • Rappahannock Rotary, 2006
    Fredericksburg, VA, “The World Water Center and Rotary Water Projects”

  • AIA Design DC, 2006
    Washington, DC, “Branding Your Firm” Co-presented with Sarah Barr

  • SMPS, May 20, 2005
    Washington, DC, “How to Win Awards”

  • Washington, DC, Rotary 2005
    Washington, DC, “Rotary in Russia-Cold War Healing”

  • Washington, DC Rotary 2004
    Washington, DC, "Water and Rotary Around the Globe”

  • Judge Lynn Chapter, DAR, 2004
    Washington, DC, “Protecting Yourself from Identity Theft”

  • ArtPark, July 1997
    Lewiston, NY, Cool Meals for Hot Days”

  • Buffalo Historical Society, 1991
    Buffalo, NY,Burt Green on Greens”

  • Buffalo Automotive Show & Conference, 1995
    Buffalo, NY, Keynote Speaker: “Business Etiquette & Sales”

  • New York Department of Labor, October 1988
    New York, NY, Honored Woman of the Year Speech

  • Everywoman Opportunity Center, May 1988
    Buffalo, NY, Keynote Speaker: “Go Through Fear & Grab Your Dreams”

  • The National Press Club
    Washington, DC, miscellaneous introductions for visiting guest speakers

  • Various Colleges & Universities 1993-1997
    On Issues of Etiquette: “Business Etiquette”
     

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125 Caroline Street Fredericksburg, VA 22401 540-207-4045
E-mail: mmendell@winspincic.com