Public Relations - Peer Articles

What’s the point why?

  • Visibility
    (“I just want my clients to see me.”)
  • Establishing expertise
    (“Better to have a 3rd party endorsement.”)
  • Writing examples
    (“I’ll only write for The New York Times.”)
  • Multiple uses
    (“I don’t have time.”)

The client’s response is predictable. And so are their results without the articles….

When a creative strategic plan encompasses everything, writing peer journal articles must be part of the plan-right from the start. (“But we can’t do everything at once…just get us published in The New York Times first and then we’ll….”)


“Marilynn always provides great content for our newsletters on a wide variety of topics, from business management to marketing to human resources and beyond. Her style is fresh and eye-catching, leaving readers always wanting more. I look forward to her next batch of submissions!” June 16, 2010

Craig MacCormack , Senior Writer , ZweigWhite





Blind spots June 2014 The Zweig A/E Marketing Letter
"Before and After"
Architectural photography, if properly planned and executed, can result in your project being featured in important publications, and winning awards
May 2016

Blind spots June 2014 The Zweig A/E Marketing Letter
"Blind spots"
June 2014

smile you are on camera April 29 2014 The Zweig A/E Marketing Letter
"Smile You’re on Camera"
April 2014

Relationship Networking 101

Metal Architecture,
"Relationship Networking 101"
April 2014

The Zweig A/E Marketing Letter
March, 2014


The Zweig A/E Marketing Letter
Client: Hickok Cole Architects
Washington, DC
March, 2013


The Zweig A/E Marketing Letter

Client: Hickok Cole Architects,
Washington, DC

February 2013


http://www.zweigwhite.com/
The Zweig A/E Marketing Letter

Client: Hickok Cole Architects, Washington, DC

Concept: Mendell

Graphic Design: Jennifer Murphy
May 2012


inkanddescen

Client:  Hickok Cole Architects
Washington, DC
March 2012


The Zweig A/E Marketing Letter
On Doing Good
Written by Marilynn Deane Mendell
January, 2012
Society for Marketing Professional Services
Client: Hickok Cole Architects

Washington, DC
September 2011


http://www.smps.org/
The Zweig A/E Marketing Letter

Washington, DC
June 2011
Client: Karn Charuhas Chapman & Twohey


The Zweig A/E Marketing Letter

Washington, DC
May 2011
Client: Hickok Cole Architects


AIA|DC Newsletter

Washington, DC
April, 2011
Client: Hickok Cole Architects


AIA|DC Newsletter

Washington, DC
February, 2011
Client: Hickok Cole Architects


The Zweig A/E Marketing Letter
Business Etiquette: the silent path to marketing and BD success
Washington, DC
October, 2010

Architecture DC
Washington, DC
Fall, 2010
Client: Hickok Cole Architects

Marketing Now

Washington, DC
September, 2010
Client: Hickok Cole Architects

AIA|DC Newsletter

Washington, DC
August, 2010
Client: Hickok Cole Architects &
KCCT Architects


Marketer Magazine

Washington, DC
August, 2010
Client: Hickok Cole Architects


AIA|DC Newsletter

Washington, DC
May, 2010
Clients: Hickok Cole Architects &

KCCT Architects
Principal's Report

On Issues of Ethics
Washington, DC
May, 2010

The Zweig A/E Marketing Letter

What's Working - Who Needs Flowers
Washington, DC
April, 2010
Client: Hickok Cole Architects

Marketing Now

Hickok Cole Spins in New Year
Washington, DC
April, 2009
Client: Hickok Cole Architects

The Zweig A/E Marketing Letter

Transition to Management
Washington, DC
July 7, 2008

The Zweig A/E Marketing Letter

How Small Firms Can Market Like Big Ones
Washington, DC
May 19, 2008

A/E Rainmaker

A Star-Gazing, 3D Branding Campaign Delights Clients
Washington, DC
April, 2008
Client: Hickok Cole Architects

The Zweig A/E Marketing Letter

Guest Speaker: Building Effective Safety Nets
Washington, DC
January 7, 2008

PSMJ

Branding the Small Firm: Part 2
Washington, DC
December, 2007
Client: Hickok Cole Architects

PSMJ
Branding the Small Firm: Part 1
Washington, DC
November, 2007
Client: Hickok Cole Architects
Principal's Report

Hickok Cole Management
Washington, DC
April, 2007
Client: Hickok Cole Architects

The Zweig A/E Marketing Letter
Hickok Cole Architects Spring Party
Washington, DC
July, 2007
Client: Hickok Cole Architects
PSMJ
Hickok Cole Architects Spring Party
Washington, DC
May, 2006
Client: Hickok Cole Architects
The Zweig A/E Marketing Letter

The Chickenman Approach to Marketing
Washington, DC
Spring, 2006
Client: Hickok Cole Architects

The Zweig A/E Marketing Letter

Hickok Cole Celebrates Contemporary Artists
Washington, DC
November 5, 2006
Client: Hickok Cole Architects

AIA|DC News
The Marketing Lunch
Washington, DC
January, 2005
AIA|DC News
Thank You: The Why and How
Washington, DC
January, 2004
Business First
Thank-You is in the Dictionary - is it in Your Vocabulary?
Buffalo, NY
February 11, 1991
Business First
Don't Throw Away Manners When You Throw a Party
Buffalo, NY
July 29, 1991
Business First
No Teeth Picking and Other Formal Dinner Rules
Buffalo, NY
1991

<<Back

125 Caroline Street Fredericksburg, VA 22401 Mobile: 540-207-4045
E-mail: mmendell@winspincic.com