Branding - New Image

Sometimes a client may just want to refresh their look and feel. Sometimes they want to introduce a parallel theme like the Phipps Conservatory in Pittsburgh. They still wanted to present large flowers shows and they wanted the world to know that they are the leaders in sustainable gardens-worldwide.

A new image campaign carries with it all of the parts that normally go with a complete new brand.

 




Developing the Green Heart of Pittsburgh Idea







Envisioning America's Greenest Garden

Hickok Cole Architects - Advertising Copy
Washington , DC
25th Anniversary Go Campaign
Marilynn Mendell: Strategic Plan, concept, Art Direction
Production: Noel Carson


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Geppetto Catering
Washington, DC
2012 New Corporate Identity
New Website
Art Direction and Concept: Marilynn Mendell
Web Builder: Jon Grayson
Graphic Designer: Shaina Bindeman


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Article 1

Client Gift - Client Gift 2

Link 1

KCCT Architects,
Washington, DC
2009 Corporate Identity Art Direction and Concept,
Art Direction and Concept: Marilynn Mendell

Graphic Design: Jeffrey Yates and Amy Cuddy


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KCCT Architects,
Washington, DC
2009 Corporate  WebSite Art Direction and Concept,
Art Direction and Concept: Marilynn Mendell

Graphic Design: Amy Cuddy with input from KCCT Employees


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Phipps Conservatory and Botanical Gardens,
Pittsburgh, Pennsylvania
Challenge: Bring international attention to Phipps as the most energy effiecint conservatory in the world.
Graphic Design: Think Tank, Joe Cooper-Silvis
Phipps Conservatory and Botanical Gardens,
Pittsburgh, Pennsylvania
Challenge: Bring international attention to Phipps as the most energy effiecint conservatory in the world.
Graphic Design: Think Tank, Joe Cooper-Silvis

ArtPark
Lewiston, New York
Challenge: Create a second means to draw tourists to park and provide opportunities to access  new funding.


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Buffalo Museum of Science,
Buffalo, New York
Challenge: Take an unknown science museum with three potentially key treasures and build an internationally recognized conference that would create a major revenue source.
Graphic Design: Joan Manias - Article 2

Washington Architectural Foundation,
Washington, DC
Challenge: Create a recognizable brand, refresh logo and collateral materials, promote consistency
Graphic Design: Dale Stewart, Sarah Barr


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E-mail: mmendell@winspincic.com