Branding - New Brand

Brand messaging today must perform on multidimensional platforms and the look has to be able to expand and contract while remaining the same. Web sites are now designed with a parallax program that gives the viewer more of a tablet feel and with a greater amount of flexibility where swishing movement and hero slide images change with thumb commands left to right and clicks to reach a targeted view within one click.

There has never been a more urgent need to stay current. To keep up with new technology demands a firm has to write down its expectations over a minimum of a year, track the posts, ads, press releases, web additions, and social media commentary. As a consultant who oversees the art direction as well as the strategic goals of a firm, WinSpin CIC, Inc. takes seriously all components of a campaign and makes sure that every detail of a brand identity aligns fully and remains consistent to the firm's brand core messaging.



Elbow Grease + Chicken Fat
Concept/Art Direction: Marilynn Mendell


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Earth Friendly Maryland, LLC

Marilynn Deane Mendell: Concept, Stragetic Plan, and Art Direction

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Geppetto Catering

Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Linda Price Doermann: Production

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Hickok Cole Architects - Washington, DC

Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Sarah Barr: Graphic Design

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WinSpin CIC, Inc.
Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
PretzelMan: Production


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WinSpin CIC, Inc. QR Code Campaign

Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Production: Jenifer Murphy

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World Water Center
Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Production:Sarah Barr


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Daughters of the American Revolution, Judge Lynn Chapter
Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Production: Jennifer Murphy


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Washington, DC Rotary Cold War Healing Conference
Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Production: Madeline Lettre

Marilynn Tunkey Caterer
Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Illustrator: Roses james Picchi

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Buffalo and Erie County Science Museum, Marchand Horticultural Conference
Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Production: Joan Manias
Artist: Carol Woodin

TreeWatch Foundation
Marilynn Deane Mendell: Concept, Strategic Plan, and Art Direction
Illustrator Rose James Picchi


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125 Caroline Street Fredericksburg, VA 22401 Mobile: 540-207-4045
E-mail: mmendell@winspincic.com