Articles by Marilynn

A case for evergreen, not the color, the term EVERGREEN in the writing world means something that never goes out of style. As new generations appear in the work force certain ways of doing business or of social interaction remain constant. In today’s litigious and politically correct world it becomes increasingly more difficult to directly instruct on social decorum. Ultimately most evergreen articles reside with the ‘how to realm.’ It helps if they come with examples, wit, and relativity to current events. Statistical evidence to support assertions often help convince the hardened pessimist. Recommended reading: anything by Letitia Baldrige.


Relationship Networking 101

Eco-Classroom of the Future Is Here Today

The Double Edged Sword of Marketing Expectations
Metal Architecture
September 2015

Relationship Networking 101

The Value of Story Telling
Metal Architecture
January 2015

Relationship Networking 101

On The Topic of Surveys
Zweig White Letter
November 12, 2014

Blind spots June 2014 The Zweig A/E Marketing Letter
"Blind spots"
June 2014

smile you are on camera April 29 2014 The Zweig A/E Marketing Letter
"Smile You’re on Camera"
April 2014

Relationship Networking 101

Metal Architecture,
"Relationship Networking 101"
April 2014

The Zweig Marketing Letter The Zweig A/E Marketing Letter,
"Strategic Planning Step One"
March 2014


Multi-Housing News Guest Blog: Building Lasting Relationships

Multi-Housing News Guest Blog,
"Business Development 101" Part 4
November 2012

Multi-Housing News Guest Blog: Look Great and Act Like a Leader

Multi-Housing News Guest Blog,
"Business Development 101" Part 3
November 2012

The Zweig Letter: Embrace Creative Intelligence

The Zweig A/E Marketing Letter,
"Embrace Creative Intelligence"
October 2012

Multi-Housing News Guest Blog: Business Development 101

Multi-Housing News Guest Blog,
"Business Development 101" Part 2
September 2012

Multi-Housing News Guest Blog: Business Development 101

Multi-Housing News Guest Blog
"Business Development 101" Part 1
August 2012

The Zweig A/E Marketing Letter,
"What I Learned From Teaching BD"
June 2012

The Zweig A/E Marketing Letter,
"Technology Campaign" with Noel Carson
March 2012

The Zweig A/E Marketing Letter,
"On Doing Good"
January, 2012
The Zweig A/E Marketing Letter,
Business Etiquette: The Silent Path to Marketing and BD Success"
October 2010
The Zweig A/E Marketing Letter,
How to Stay Ahead in a Down Market"
June 2010
Principal’s Report,
"On Issues of Ethics"
May 2010
Glass Magazine,
"Capital Curtain Wall: Columbia Center Glazing Changes the Face of Washington D.C."
October 2008 – Cover Story
The Zweig A/E Marketing Letter,
"Transition to Management"
July 7 2008
The Zweig A/E Marketing Letter,
"How Small Firms Can Market Like Big Ones"
May 19, 2008
A/E Rainmaker,
"A Star-Gazing, 3D Branding Campaign Delights Clients"
April, 2008
The Zweig A/E Marketing Letter,
"Guest Speaker: Building Effective Safety Nets"
January 7, 2008
PSMJ,
"Branding the Small Firm: Part 2"
December 2007
PSJM,
"Branding for the Small Firm: Part I"
November 2007

The Zweig A/E Marketing Letter
"The Chickenman Approach to Marketing"
Spring 2006

AIA/DC News,
"The Marketing Lunch"
January 2005
AIA/DC News,
"Thank You: The Why and How"
December 2004
Business First, Buffalo, NY
"Thank-You is in the Dictionary - Is it in Your Vocabulary?"
February 11, 1991
Business First, Buffalo, NY
"Don't Throw Away Manners When You Throw a Party"
July 29 1991
Business First, Buffalo, NY
"No Teeth Picking and Other Formal Dinner Rules"
1991

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